A black woman says an employee at an Ulta Beauty store in Monmouth County told her that her skin was “too dark for most colors in the store” when she went shopping for makeup.
Ebony Kankam London said she visited the Holmdel store days ago to have her makeup done before her baby shower.
"I brought in a picture for reference and was told that my skin tone was too dark for most colors in the store. So this was the best she could do. She then asked if I had ever gotten my [makeup] done professionally,” London wrote in a post on Instagram.
“Like I felt like I was in 1990 when make up was made for one type of skin. In a store full of people who didn’t look like me I felt sad and upset. Like my skin tone was a problem,” the post added.
A post on London’s Facebook account about the reported experience was shared at least 2,500 times and attracted more than 200 comments. She could not be immediately reached Thursday.
An Ulta Beauty spokesperson said the company was in touch with London over the situation.
“Guest satisfaction with our services is a top priority. We never want to hear that a guest has had anything less than a great in-store experience. This is our responsibility and we take it seriously,” the spokesperson said in a statement. “We do provide ongoing artistry education, and diversity and inclusion trainings across the organization, which is an important commitment that we recognize requires daily action and accountability. We remain committed to provide a welcoming, inclusive environment where our guests can feel their best.”
In a separate social media post, London said she was contacted by Ulta about the issue.
“[Ulta] wanted to make this better by doing another makeover. But then I told them this is bigger than me and wanting my make up done and I now have a platform of women to speak for. So now they wanna call me back,” a post Thursday on London’s Facebook stated.
Last year, former Ulta Beauty employees accused the chain of racial profiling black customers, according to a story from NBC’s TODAY. The makeup industry has faced criticism over ensuring it offers training and products for diverse skin tones.
Noah Cohen may be reached at ncohen@njadvancemedia.com. Follow him on Twitter @noahyc. Find NJ.com on Facebook.
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Black woman says N.J. Ulta Beauty employee said her skin was ‘too dark for most colors in the store’ - NJ.com
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