Joely Kaufman
KOLOA, Hawaii — Skin care accounts for a significant portion of the $400 billion global beauty and personal care industry, and ophthalmologists have a unique opportunity to intersect with those markets, according to a presenter.
“It’s a huge market,” Joely Kaufman, MD, FAAD, director of Skin Associates of South Florida, said at Hawaiian Eye 2020.
In-office product sales are popular in dermatology offices, Kaufman said, and they can be an addition to ophthalmology offices as well.
According to Kaufman, a recent survey indicated that 80% of patients who leave the dermatology office without purchasing a product will do so at a drugstore or department store within the 24 hours of leaving the physician’s office.
“So, if there are products that you really like and you are going to give [patients] good advice, and they trust your advice, they may as well buy it from you,” Kaufman said. “You’re doing them a service or else they’ll go somewhere else. And they’re getting a worthwhile product...they are spending money on something that is actually going to work.”
Aesthetic specialists are the best source for these recommendations, according to Kaufman.
“Patients trust your opinion more than they do the person at the counter,” she said. – by Patricia Nale, ELS
Reference: Kaufman J. The skinny on skincare. Presented at: Hawaiian Eye 2020; Jan. 18-24, 2020; Koloa, Hawaii.
Disclosure: Kaufman reports financial relationships with Allergan, Biopharma, Croma, Cutera, Endo, Energizer, Evolus, Galderma, Merz, Neutrogena, Revance, Skin Better Science, Skin Medica and Teoxane.
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January 19, 2020 at 08:27AM
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