Hospitality is part of Irene Forte’s lineage. Her grandfather Lord Charles Forte had an empire of more than 800 hotels, and since 1996 Irene’s father, Rocco, and his sister Olga have run their own hotel group, Rocco Forte Hotels. Irene Forte, 31, is the group’s wellness director, overseeing the hotels’ spas. Over time, Forte has seen an increasing demand for clean beauty, a need she was inspired to meet when she realized that the marquee ingredients for a skin-care line were available from the organic farm at the brand’s Sicilian property, Verdura Resort. She turned to Francesca Ferri, a pharmacologist at Trento’s EffegiLab, to create Irene Forte Skincare, which focuses on botanicals like hibiscus seed—the source of her patented oligopeptide complex aimed at smoothing fine wrinkles. The line is made entirely in Italy with many edible ingredients, making it much like a Mediterranean diet for the skin. “And, just like the Mediterranean diet,” says Forte, “we believe in skin health and longevity, not faddy, quick fixes.” shen-beauty.com
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